by Vicki Andersen | Dec 8, 2020 | Writing
In 2020, the holidays are vastly different for my family, as they are for millions of people across the globe. We will celebrate as a nuclear family of four people plus three dogs, three cats, and two horses. The freshly cut tree made it to our home last weekend,...
by Vicki Andersen | Apr 28, 2019 | Writing
Once upon a time, there was a small business owner who had a unique product to sell. She knew she would have lots of work ahead to get her brand established. She hired a designer to create a fancy website for her product. She bought all the accounting software she...
by Vicki Andersen | Dec 26, 2018 | Writing
Top 5 Reasons to Use Content Marketing for Your Small Business: Educate and inform your clearly-defined potential customer base. Establish a trust bond with your customers. Establish your expertise in your chosen field. Return traffic to your website/social media...
by Vicki Andersen | Dec 10, 2018 | Writing
What is content marketing and why does your small business NEED it? Content marketing has become a popular term in the past few years. What is it exactly? It is information, or content, in various formats such as articles, blogs, videos, photos, social media posts,...
by Vicki Andersen | Feb 26, 2018 | Writing
Think about things from a funder’s perspective, if you had money to give, wouldn’t you want to know how your money was spent, how many people were impacted and what changed for the recipients because of your philanthropy? Wouldn’t you also want to know that the...
by Vicki Andersen | Jan 7, 2018 | Writing
This year began, as many do, with goal setting both by Nicole and me as individuals and for our writing partnership. One of our identified partnership goals is volunteering with a few nonprofits whose missions resonate with us. Already we have found an organization...
