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In 2020, the holidays are vastly different for my family, as they are for millions of people across the globe. We will celebrate as a nuclear family of four people plus three dogs, three cats, and two horses. The freshly cut tree made it to our home last weekend,...

Once upon a time, there was a small business owner who had a unique product to sell. She knew she would have lots of work ahead to get her brand established. She hired a designer to create a fancy website for her product. She bought all the accounting software she...

Top 5 Reasons to Use Content Marketing for Your Small Business: Educate and inform your clearly-defined potential customer base. Establish a trust bond with your customers. Establish your expertise in your chosen field. Return traffic to your website/social media...

What is content marketing and why does your small business NEED it? Content marketing has become a popular term in the past few years. What is it exactly? It is information, or content, in various formats such as articles, blogs, videos, photos, social media posts,...

Think about things from a funder’s perspective, if you had money to give, wouldn’t you want to know how your money was spent, how many people were impacted and what changed for the recipients because of your philanthropy? Wouldn’t you also want to know that the...

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