What is content marketing and why does your small business NEED it?

Content marketing has become a popular term in the past few years. What is it exactly? It is information, or content, in various formats such as articles, blogs, videos, photos, social media posts, etc. your company creates that is both valuable and informative to your potential client or customer. You create it, publish it and distribute it for free in order to educate the potential client and more importantly, to position yourself as an expert in your field. The goal of utilizing content marketing is to build a relationship of trust between you and the client. This trust keeps them coming back to your brand and your company.

What does using content marketing mean for your small business, practically speaking?

A small business must provide ever-changing, informative and interesting content to continually drive the customer to their website and business. Imagine the average small business website. It’s likely a boring, static website listing business hours, information about the key staff, services offered by that business and contact information. Is your potential client likely to return to your static website again and again if no new content is provided? Most likely not. Why is it important for them to continually engage with your website and business? If your clearly-defined potential customer finds valuable and relevant information on your website, they will likely revisit your website which builds a relationship of trust with your company. Over time, they will see this valuable, educational information is provided to them by an expert in the field and they are more likely to make a purchase or retain services from you, their trusted expert.

Content marketing sounds like a great idea! Why doesn’t every small business just create some content, put it up on their website weekly and move happily along?

As a small business, you are likely working your tail off just to keep the services you offer running smoothly and efficiently. Who has time to create a content strategy along with new articles, videos and blog posts in addition to running the business? It takes a lot of effort and time to research, write and produce that content on a daily, weekly, biweekly or monthly basis. Do you have staff with extra time to produce new content and promote it on social media in order to maintain a lasting, long-term relationship with your clients? Once you build content marketing into your business strategy, you have to continually feed the cycle on whatever timeframe makes the most sense for your business. It makes sense for your business to outsource your content creation if you don’t have the internal staff hours available to research, write and produce the various forms of content relevant to your business. If you need to outsource your content, AIM Writers, LLC can help! We work with you to create a customized content marketing strategy tailored to your needs within your industry. We write and produce content, we will help you with timeframes on posting it and where best to promote it on social media. www.aimwriters.com

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